We’re heading to BTCHEL - but don’t expect the usual Bitcoin merch

We’ll see you in Helsinki! The Bitcoiner’s Pretties is joining BTCHEL this year as an exhibitor, and we’re especially proud to be sponsoring the LFO Women’s Side Event. Supporting the female Bitcoiner community is at the heart of what we do. This brand was born to give voice, space, and style to those who don’t fit the default. No matter how many sats are in your wallet.

But we’re not your average merch booth.

If you’re looking for stacks of t-shirts and hoodies on our table... well, you might be surprised. We won’t be bringing mass-produced apparel. The Bitcoiner’s Pretties isn’t about fast grabs or bulk drops - it’s about intentionality, individuality, and slow style. The Pretty mindset doesn’t fit on a rack.

Everything we make is made to order - because we care about more than just style.

Sustainability isn’t just a buzzword for us. It’s a decision. That’s why all our items are available exclusively online, made just for you when you order. We avoid overproduction, waste, and impulse. And we don’t want to push stuff on you – we want you to choose what resonates and wear it with pride.

Come say hi - and get a little gift.

If you’re at BTCHEL, don’t be shy - come and meet us in person. Say hello, have a chat, tell us what Bitcoin means to you. And as a thank you, we’ll hand you an exclusive 10% discount code for your next order. Just ask for it at the stand. It works for anything in our webshop.

Are you a Pretty? Then we want to meet you.

Because Bitcoin isn’t just for men.

It’s not just money.

And it’s not just another black hoodie.